Our leads come mostly from the Internet. In this, the first Internet generation, now ages 35-65, we find clients who are usually more affluent, with more discretionary income and less time to shop. They often take less time to make a decision once you've found them the right deal.

We are life insurance people who understand the difference between a good lead source and a bad lead source. We are one of the largest marketers on the Internet. We've been doing this since 1998; so over 200,000 clients have been served by thousands of agents using our leads.

We stay in business because we've brought great business to others - that's the way it should be. Tell your clients that you can serve them better because you can find them the best deal among a lot of companies, and you can always be contacted rapidly because you're not out driving the countryside to appointments like their local agents are. In the end you sell them on yourself, because you care, and because you are a professional agent who knows the business.